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Legacy and In Memoriam Marketing Group Conference

IOF Legacy Marketing and In Memoriam Fundraising Special Interest Group

Thursday, 28 June 2012 from 13:30 to 17:00 (BST)

London, United Kingdom

Legacy and In Memoriam Marketing Group Conference

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Legacy and In Memoriam Marketing Group Conference Sold Out Ended Free  
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Event Details

Major Donor Legacy Fundraising 

 

1.30pm - 2pm: Arrival, tea and coffee, networking

 

2pm – 2.30pm: Sophie Sabbage, Interaction

 

Session focusing on how to understand and overcome the psychological barriers that stop fundraisers talking to supporters about gifts in wills

 

2.30pm – 3pm: Legacy10

 

Legacy10 will talk about how they’ve engaged major philanthropists in legacy giving, what they’ve learnt about their attitudes

 

3pm – 3.30pm: Panel discussion/debate

 

3.30pm – 4pm: Tea break

 

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4pm – 5pm: Special guest presenter Dr. Russell James, Texas Tech University

Hidden forces in marketing charitable legacies: What research in demographics, psychology, and neuroscience can tell us about legacy decision making

The presentation reviews the latest scientific and demographic findings related to legacy donors.  Dr. James will discuss how the legacy decision differs from typical giving or volunteering decisions, how to identify your best legacy prospects, and what neuroscience and psychology reveal about how to shape your message.  This presentation will cover previously published research papers, as well as emerging new findings from Dr. James’ neuroimaging work.

 

When & Where



BSO - Teaching Centre
275 Borough High Street
SE1 1JE London
United Kingdom

Thursday, 28 June 2012 from 13:30 to 17:00 (BST)


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Organiser

IOF Legacy Marketing and In Memoriam Fundraising Special Interest Group

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