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AmbITion Scotland Webinar: Digital Storytelling
Thursday, June 21, 2012 from 1:30 PM to 4:15 PM (BST)
Edinburgh, United Kingdom
Date: Thursday 21 June 2012
Location: Inspace, 1 Crichton Street, Edinburgh EH8 9AB
Webcasting: 2pm - 3:45pm
Live event: 1:30pm - 4:15pm
In this webinar, Matt Adams will introduce you to the core concepts behind interactive storytelling and explore their emerging potential within the creative, cultural and heritage sector. As digital technologies become mainstream, we’re seeing interesting new patterns of audience behaviour around certain genres and formats. You'll be introduced to Blast Theory's interdisciplinary artistic practice and be given tips on understanding how your audience is curating their attention, and how to make artistic content work in these new patterns.
In person or online, you will learn
- Principles of digital storytelling
- How organisations across the UK such as Channel 4 and Sundance Film Festival have adopted such storytelling approaches
- Practical advice on how digital storytelling methods can help you deepen participation and engagement of your digital audiences
- Where to get more (free / low cost) help and advice
Matt Adams co-founded Blast Theory in 1991, an artists’ group renowned for its multidisciplinary approach pioneering the use of new technologies within performance contexts.
The group has collaborated with scientists at the Mixed Reality Lab at the University of Nottingham since 1997. Blast Theory presents work internationally and has been nominated for four BAFTAs and won the Golden Nica at Prix Ars Electronica.
Matt has curated at Tate Modern and at the ICA in London and has taught widely. He was a Thinker In Residence for the South Australian Government in 2004. He is a Visiting Professor at the Central School of Speech and Drama and a Regional Council Member of Arts Council England.
1330 - 1400: Registration, coffee & viewing Thomson & Craighead exhibition
1400 - 1405: Welcome to Inspace from Mark Daniels of New Media Scotland
1405 - 1420: Hannah Rudman - Update on AmbITion Scotland
1420 - 1505: Digital Storytelling, Matt Adams, Blast Theory
1505 - 1520: Thomson & Craighead case study
1520 - 1545: Q&A live and online audiences for Matt, Thomson & Craighead
1545 : Close of live web stream
1545 -1615: Hot drinks and networking
Who should come? AmbITion Scotland events are designed with Scottish cultural organisations and individual artists in mind. The content and style of the webinars will appeal to those working in the cultural sector. They may be of specific use to: CEOs; Artistic Directors; Business Managers; Communications Officers; Marketing Officers; Social Media Officers; Audience Development Officers; Project Managers
What’s it about?
Bringing the best minds in digital development to your doorstep, AmbITion Scotland webinars:
- are about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be viewed online on demand after the live event has taken place
What do I get from one of AmbITion Scotland's webinars?
Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.
There are a limited number of places at the live event, but we will live video stream the session and make it available on-demand afterwards. To watch online, go to: www.getambition.com. The live webcast will be up online from 2pm, Thursday 21 June. The webcast video will be available on-demand after the event.
When & Where
What is AmbITion Scotland?
AmbITion Scotland is a £1m digital development programme for 2012/3 specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland. It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies. getambition.com