Date: Thursday 21 June 2012 

Location: Inspace, 1 Crichton Street, Edinburgh EH8 9AB

Webcasting: 2pm - 3:45pm

Live event: 1:30pm - 4:15pm

In this webinar, Matt Adams will introduce you to the core concepts behind interactive storytelling and explore their emerging potential within the creative, cultural and heritage sector.  As digital technologies become mainstream, we’re seeing interesting new patterns of audience behaviour around certain genres and formats. You'll be introduced to Blast Theory's interdisciplinary artistic practice and be given tips on understanding how your audience is curating their attention, and how to make artistic content work in these new patterns.

In person or online, you will learn

• Principles of digital storytelling
• How organisations across the UK such as Channel 4 and Sundance Film Festival have adopted such storytelling approaches
• Practical advice on how digital storytelling methods can help you deepen participation and engagement of your digital audiences
• Where to get more (free / low cost) help and advice

Matt Adams        

Matt Adams co-founded Blast Theory in 1991, an artists’ group renowned for its multidisciplinary approach pioneering the use of new technologies within performance contexts.

The group has collaborated with scientists at the Mixed Reality Lab at the University of Nottingham since 1997. Blast Theory presents work internationally and has been nominated for four BAFTAs and won the Golden Nica at Prix Ars Electronica.

Matt has curated at Tate Modern and at the ICA in London and has taught widely.  He was a Thinker In Residence for the South Australian Government in 2004. He is a Visiting Professor at the Central School of Speech and Drama and a Regional Council Member of Arts Council England.

Agenda

1330 - 1400: Registration, coffee & viewing Thomson & Craighead exhibition

1400 - 1405: Welcome to Inspace from Mark Daniels of New Media Scotland

1405 - 1420: Hannah Rudman - Update on AmbITion Scotland

1420 - 1505: Digital Storytelling, Matt Adams, Blast Theory

1505 - 1520: Thomson & Craighead case study

1520 - 1545: Q&A live and online audiences for Matt, Thomson & Craighead

1545            : Close of live web stream

1545 -1615: Hot drinks and networking

Who should come? AmbITion Scotland events are designed with Scottish cultural organisations and individual artists in mind.  The content and style of the webinars will appeal to those working in the cultural sector. They may be of specific use to: CEOs; Artistic Directors; Business Managers; Communications Officers; Marketing Officers; Social Media Officers; Audience Development Officers; Project Managers

What’s it about?

Bringing the best minds in digital development to your doorstep, AmbITion Scotland webinars:

• are about thinking closely around one strategic digital opportunity
• provide practical how-to information to take away
• provide good and bad case studies to give you ideas of how you might successfully implement digital developments
• are about networking and sharing with peers on the same learning path as you
• can be viewed online on demand after the live event has taken place

What do I get from one of AmbITion Scotland's webinars?

Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.

There are a limited number of places at the live event, but we will live video stream the session and make it available on-demand afterwards. To watch online, go to: www.getambition.com.  The live webcast will be up online from 2pm, Thursday 21 June. The webcast video will be available on-demand after the event.

This webinar is produced in association with Culture Sparks and Rudman Consulting. It is funded by Creative Scotland with funds from The National Lottery.