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Event Details
This workshop is ideal for those that now want to understand the impact of social media and create a cohesive marketing tool that gives results.
Each day millions of online conversations are taking place on social media sites such as Twitter, Facebook, YouTube and more.
The multitude of opinions posted online each day influence decisions, perceptions and reputations. If you aren’t taking a proactive role in social media, you can be sure that others are.
Social media has become an important part of reputation management as it enables representatives of an organisation to interact on a personal one to one basis with the public in a cost effective way. It creates trust through transparency and gives people a feeling of connection with your brand or company.
If you have any questions or would like to know more about this course please contact usand we will be happy to discuss this or any other media training needs.
If you have any questions or would like to know more about this course please contact usand we will be happy to discuss this or any other media training needs.
Audience
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- Senior Managers
- PR Professionals
- Communication Officers
- Marketing Professionals
- Newly appointed managers
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Key Objectives
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- Develop a clear understanding of Social Media tools & terminology.
- Understand the relationship between traditional media and Social Media.
- Understand how people are using social media sites.
- Develop your network using linked-in Twitter, Facebook.
- Understand how other councils use Youtube to communicate key messages.
- Develop a strategic approach to Social Media and blogging.
- Understand the importance of Social Media in reputation management.
- Proactively engage with stakeholders and enhance your reputation online.
- Understand the rules of engagement – the do’s and don’ts of social media relations.
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When & Where
Cedar House
Glade Road
Marlow
SL7 1DQ Buckinghamshire
United Kingdom
Wednesday, 22 August 2012 from 10:00 to 17:00 (WEST)
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