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Event Details
This course is designed specifically for PR professionals. It is designed to help boost confidence and assertiveness skills – especially when speaking to the media.
The course is divided into two modules: The first shows you how to interact with the media proactively when you have good news, and the second is how to handle the media during a crisis.
In the first module we take you through the process of identifying success stories within your organisation and how to present these to the press in a way that will be of interest to them. We cover the mechanics of press release writing and other tools used to communicate with the media.
The second module will prepare you for almost every eventuality connected to any crisis issue as well as give you a structure and set of tools to conduct successful media relations in future.
If you have any questions or would like to know more about this course please contact usand we will be happy to discuss this or any other media training needs.
Audience
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Key Objectives
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- Finding stories and making them interesting to journalists
- Briefing your spokespeople and other staff
- Writing an effective Press Release
- Learning how to handle Journalists Enquiries
- Being able to handle unfair coverage
- Identifing possible causes of crisis
- Formulating crisis management Strategies
- Building a crisis management team
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When & Where
Cedar House
Glade Road
Marlow
SL7 1DQ Buckinghamshire
United Kingdom
Monday, 23 July 2012 from 10:00 to 17:00 (WET)
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