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Media Strategy Skills Training

Media Friendly

Tuesday, 20 November 2012 from 10:00 to 17:00 (WET)

Buckinghamshire, United Kingdom

Media Strategy Skills Training

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Standard Ended £445.00 £0.00 £89.00
Two delegate discount Ended £395.00 £0.00 £79.00

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Event Details

 

This two day workshop is designed to help Public Relations Officers develop the skills needed to communicate across a range of unconventional media.

The workshop will be tailored to meet your needs and the syllabus will give you both the knowledge and the hands-on experience required to utilise a range of new-media communication tools for communication.

We look at the complete new media “tool-set” and cover modern communication channels, ranging from rss feeds to publishing through social networks.

Developing a coherent strategy that takes account of different media types and different audiences helps you to communicate more effectively, spreading your messages further and ensuring reputation and customer loyalty.

If you have any questions or would like to know more about this course please contact usand we will be happy to discuss this or any other media training needs.

Audience

  • Public Relations Officers

Key Objectives

  • To work out key objectives with the media.
  • To produce concise Media Strategies to achieve those objectives.
  • To focus on current and future media trends.
  • To survey competitors or similar organisations are using print, radio and other news websites.
  • Identify your key deliverables – what they are, and how often.
  • To give you means of evaluation and measurement of Media Activity.
  • Developing long term media strategies for predictable events.
  • Understanding short term strategies.
  • Looking at ways of maximising positive media coverage and limiting any negative media coverage.
  • Going beyond the “Press Release”.
  Please visit our web site to find out more about Media Friendly Ltd and our media training courses. 

When & Where



Cedar House
Glade Road
Marlow
SL7 1DQ Buckinghamshire
United Kingdom

Tuesday, 20 November 2012 from 10:00 to 17:00 (WET)


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Organiser

Media Friendly

Media Friendly is one of the UK and Europe’s most respected Communications, Media Training and PR companies and was founded in 1998 by Andrew Carapiet and Moya Fillmore.

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