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Canvas8 discuss emerging technology with Gerd Leonhard, David Bausola and Ramsey KhouryWednesday, September 9, 2009 at 6:30 PM (GMT)London, United Kingdom |
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Event Details
About
Canvas8 is delighted to present the second in a series of free events for the design, creative and branding communities. The Changing Face of Media will be on Wednesday September 9 at Host Gallery, Shoreditch, alongside Tim Hetherington's remarkable photography exhibition Liberia Retold.
Twitter, Facebook, Spotify, Tripadvisor, Augmented Reality, Smartphone Apps, YouTube – the range of technology choices for brands wishing to engage with consumers is huge. For many these are uncharted waters, and these technologies can raise more questions than they answer.
This time the theme of ‘The Changing Face of Media’ is emerging technology. Based on the speakers’ experiences it asks the question: how can brands best use technology and not be used by it?
Format
Really straightforward - 3 x 20 minute talks with 15-minute refreshment breaks in between.
Doors open at 6.30pm, with speakers to start at 7.00pm sharp.
The venue is quite intimate and the tickets are strictly limited so if you can't make it please let us know by email or twitter @canvas8
Confirmed speakers
Gerd Leonhard - With over 25 years in the media, technology and communications industries as an author, writer, entrepreneur, strategic advisor, keynote speaker and presenter, Canvas8 Thought Leader, Gerd has a unique perspective. He was described by The Wall Street Journal as 'one of the leading Media Futurists in the world'.
A frequent keynote speaker at major industry conferences (including the
FT Media Conference, MIDEM, Popkomm, CMW, Musexpo, Imobicon and Digital
Hollywood) as well as a company consultant, Gerd’s clients to date
range from SonyBMG, the BBC, ITV and the European Commission. An authority on topics ranging from user generation of content, the
attention economy, the 'wisdom of the masses', content syndication,
business and revenue models for content producers, copyright issues in
the internet economy and what mass media becoming personal media
actually means for all concerned. Gerd is the co-author of the oft-quoted must-read for music industry professionals bestseller The Future of Music published in 2005, as well as the author of Music 2.0 published
in January 2008. Gerd recently launched his own YouTube channel and has
appeared on the BBC, NBC, CBS, DRS, ZDF and Airang TV. Canvas8 recently spoke to Media Thought Leader Gerd Leonhard about the music bookmark where access replaces ownership, industry-regulated music streaming licences, the long-term viability of Spotify and a recent report suggesting a decline in teens’ illegal filesharing. Click here to read the full interview. David Bausola - As one of the leading specialists in collaborative social media David is deeply passionate about audience engagement. A veteran of first-to-market communication inventions he is the co-founder of Ag8 - an independent studio developing currency for content makers, media platforms and brands. Ag8’s main product is Purefold - an open media franchise designed for RSA Films, the commercial arm of film directors Ridley and Tony Scott. David is no stranger to digital communications. He was the pitch strategist for Riot and an integral part of the team that won the global digital account for Adidas. Whilst at Imagination he was the creator of the social media sitcom, ‘Where are the Joneses?’ for Ford Motor Company. And prior to that David managed and delivered the multi-award winning, online user-generated, video documentary website ‘four docs’ for Channel4. Ramsey Khoury - An entrepreneur with a passion for technological innovation.
After graduating from Parsons School of Design in New York, he established his own fashion business, before setting up Head London to drive technical innovation for brands through engaging user experiences. Head’s client list includes British Gas, Electrolux, F1 and Microsoft.
A regular industry speaker, he was invited to speak at the London Business School's Technical Summit, where he presented a new model for monetising social media platforms.
About Long Story Bit by Bit - Liberia Retold by Tim Hetherington
Tim Hetherington’s exploration of Liberia between 2003 and 2007 brings an extraordinary range of characters to life: warlords and presidents, environmental activists and traditional hunters, political hustlers and democratic visionaries. During the time he spent in the country, Hetherington became fascinated with the dynamics of power, from the raw power wielded by the young men of rebel groups, to the corrupt power of the transitional government, to the possibilities of a democratically elected president.
When & Where
Host Gallery
1 Honduras Street
EC1Y 0TH London
United Kingdom
Wednesday, September 9, 2009 at 6:30 PM (GMT)
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Hosted By
Canvas8
Canvas8 are a behavioural insights agency that work with brands and agencies to help them better understand their audience. These insights are used to inform effective brand and communication strategies. Clients include Coca-Cola, Danone, McLaren, Channel 4 and Mother London.
For more information please contact Nick or Olly on +44 (0) 20 7392 2201