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Event Details
Level: Intermediate
Company newsletters and magazines are highly flexible marketing tools. This practical one-day course shows delegates how to produce publications that inform and educate shareholders, reassure and persuade customers, recognise and motivate staff, and attract new business.
Topics
- What makes a corporate publication successful
- Preparation and planning to meet deadlines
- Finding ideas and selecting content
- Agreeing key messages, and considering the reader’s response
- Working with contributors
- Arranging and carrying out interviews
- Researching, writing and editing copy
- Adapting writing styles to suit readership
- Maintaining the corporate and human interest balance
- Making pictures, layout and design work to your advantage.
Learning Outcomes
Delegates will recognise what makes a company publication successful and will know how to find good stories and select the right content. They will be able to set and stick to production schedules, work effectively with contributors, and consider reader responses. They will also be able to carry out effective research and write copy that interests readers and gets the correct messages across.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Wednesday, December 9, 2009 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
