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Event Details
Level: Advanced
Your team needs to use its creative talents to make your communications stand out, be more effective and make best use of available resources and opportunities. How can you get the optimum creativity from your team members? This course is designed for senior PR professionals who have responsibilities for managing the creative dimension in their work.
Topics
- Building upon the fundamentals of creativity
- Managing the creative process
- Different individual creative styles and how to mange them
- The creative toolbox – how different tools and techniques work, and when, and when not to use them
- Managing brainstorms
- Overcoming barriers internally/externally
- Managing creative individuals
- Creative input strategy
- Selling your team’s creative product.
Learning Outcomes
Delegates will gain a greater understanding, insight and confidence of managing the creative dimension at work. They will be able to better manage themselves and their different colleagues in directing and delivering the creative input at a strategic and tactical level in PR activity. Delegates will have a clear understanding of how ideas are generated, nurtured and realized, by de-mystifying the creative dynamic to deliver better results and more effective use of resources.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Wednesday, May 5, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
