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Event Details
Level: Intermediate
Running a successful public relations campaign within a small team and on a limited budget are often the twin objectives set for many PR practitioners. This need not be a problem. Low budget PR campaigns can be highly effective because they rely on creativity, ingenuity, imagination and enthusiasm in abundance – and a knowledge of how to exploit free or low cost channels of communications.
Topics
- The role of integrated public relations
- Stakeholder identification, segmentation and targeting
- The evaluation of low cost PR activities and techniques including:- Electronic publications- Personal communications- Web-based communications- Networking- Media relations- Event management- Simple branding techniques- Cost conscious design and production- Low cost advertising opportunities.
Learning Outcomes
Delegates will develop a clear understanding of the value of exploiting low cost channels of communication in order to achieve corporate and campaign objectives to best effect.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
CIPR
Public Relations Centre
52-53 Russell Square
WC1B 4HP London
United Kingdom
Monday, February 15, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
