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Event Details
Level: Intermediate
This course is designed for in-house and consultancy practitioners who want to start to write, or to write better, features for in-house publications and trade and specialist press. It also looks at how to submit concepts for features to editors of consumer and other publications.
Topics
- The difference between writing news stories and features
- Why features are important in PR programmes
- Common types of features
- Editorial policy on features
- The feature brief
- Developing a writing style for features
- Structuring features
- Thinking visually.
Learning Outcomes
Delegates will get a feel for what is needed to create a good feature. They will be able to write synopses for features for submission to publications. They will also be able to structure and to write a basic feature. Delegates are encouraged to put into practice what they have learnt as soon as they return to the workplace, and post-event support is offered when they tackle their first feature article.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Monday, March 22, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
