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Event Details
Level: Basic
How do you get a journalist interested in your news release? How do you approach the journalist? This workshop focuses on the importance of having a story the journalist wants, and how to present it as effectively as possible. Delegates will examine various strategies that will help to increase their success rate when selling-in stories to the media. The programme is highly interactive.
Topics
- Why everyone has problems with the idea of selling-in stories
- Making sure it is a good story
- What the journalist wants
- Managing client/internal expectations
- Communicating a good story – writing it
- Communicating a great story – speaking it
- Who to approach, when and how
- Telephone techniques
- E-mail techniques
- Common mistakes people make
Learning Outcomes
Delegates will feel a greater degree of confidence when constructing effective news stories and in filtering out stories with little or no news value. They will approach the selling process in a sophisticated and strategic way so that the chances of success are increased.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Monday, February 1, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
