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Event Details
Level: Advanced
An effective PR strategy will support an organisation’s corporate plan. This workshop will define a strategic approach to public relations and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining recent case studies, as well as delegates’ experiences and requirements. There will be opportunities to discuss how to encourage colleagues and clients to endorse a strategic approach.
Topics
- Why the strategic approach to PR planning is important
- The PR planning cycle
- The audit-based approach
- Objective setting
- Understanding evaluation options
- Techniques for strategy creation
- Working with colleagues and clients.
Learning Outcomes
Delegates will gain a full understanding of the strategic approach and will be able to create PR strategies with their colleagues and clients.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Wednesday, March 3, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
