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Event Details
Level: Basic
An effective PR strategy will flow from, and support, an organisation’s corporate plans. This workshop will define a strategic approach to public relations and show how PR is integral to creating and implementing corporate strategy. Particular emphasis is placed on looking at practical ways to create and develop a PR strategy. Aspects of strategic decision-making are covered and time will be spent examining recent case studies, as well as delegates’ experiences and requirements.
Topics
- Strategy development and implementation
- The contribution of strategic decision-making to organisation performance
- The PR contribution to strategic decision-making, strategy development and implementation
- Public relations strategy
- Case study examples of strategy in action
- Developing strategic thinking, including analysis techniques.
- Strategy development and implementation
- The contribution of strategic decision-making to organisation performance
- The PR contribution to strategic decision-making, strategy development and implementation
- Public relations strategy
- Case study examples of strategy in action
Learning Outcomes
Developing strategic thinking, including analysis techniques.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Tuesday, February 9, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
