Level: Advanced

The value of corporate reputation is a key component of business and organisational performance. Positively managed, it can be a source of competitive advantage, but what is it? This workshop encourages participants to consider the role of PR in the management of reputation. What can be done to manage performance? How can a good reputation be built up and maintained? And how can a bad reputation be turned around?

Topics

• Communication, perception and reputation
• The importance of reputation management
• The value of reputation
• Building reputation
• Anticipating threats
• Reputation risk assessment
• Repairing damage to reputation.

Learning Outcomes

Delegates will develop their understanding of PR as a practice which has reputation management as one of its central concerns, where reputation is an important resource to be managed alongside other intangible assets. Practical approaches to reputation management will be explored, showing how these allow practitioners to contribute to overall management responsibilities for improving performance.

Multiple bookings

If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.