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Event Details
Level: Basic
This course will show you how to use marketing principles to change people’s attitudes and behaviour. Starting with how to find out what people think about your issue or topic, we’ll look at how to set SMART objectives to achieve your aims, and then how to use marcomms techniques to reach your key audiences. You probably are accountable for every penny that you spend, so we’ll also show you how to measure and evaluate your results.
Topics
- What is social marketing? Who uses it and Why?
- How to use research to find out people’s current attitudes and behaviour
- Setting SMART objectives
- Successful strategies
- Getting the right marcomms mix of PR, advertising, direct marketing
- Measuring and evaluating.
Learning Outcomes
Delegates will have an understanding of what social marketing and how it has been used in a range of scenarios, from health to housing, crime prevention to safer motoring, safety to littering. They will have an awareness of both the internal and external factors affecting social marketing, and a basic understanding of how to plan a social marketing campaign.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Thursday, April 15, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
