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Event Details
Level: Advanced
The application of psychology across many areas of PR practice is not widely understood or recognised by practitioners. This workshop can be used to underpin and enhance communication performance. It examines the psychological processes underlying all human relationships. It will enable participants to experience, through exercises and case studies, the impact of behavioural change on professional practice.
Topics
- PR’s historical links to psychological theories
- A review of the relevant psychological concepts including personality, motivation, communication, perception and propaganda
- Identity beliefs and values.
Learning Outcomes
Delegates will be able to evaluate the essential psychological aspects of a range of approaches to influence others. They will also be able to take account of the individual’s psychological make-up, and appreciate basic human motivation and the cognitive processes associated with relationship management and behaviour change.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Wednesday, April 21, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
