Level: Intermediate

Time spent on account management can absorb almost half of an agency’s activities and plays a major role in delivering successful PR campaigns. This practical course is aimed at consultancy practitioners who wish to sharpen their client and project management skills. A strong focus is placed on developing the interpersonal and strategic skills needed to build long term and profitable client relationships.

Topics

• Account management roles and responsibilities
• Implementing a strategy to grow account business
• Identifying priorities and juggling different clients
• Successful project management
• Effective communication – day-to-day, meetings and presentations
• Managing client expectations
• Dealing with difficulties
• Managing the support team – delegating, monitoring, motivating.

Learning Outcomes

Delegates will develop a clear understanding of the account management process in PR practice. Through discussion, self-appraisal and role play they will be equipped with a range of techniques to help service different clients within an increasingly time-pressured environment, and will develop the skills and confidence to handle difficult clients and situations.

Multiple bookings

If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.