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Event Details
Level: Intermediate
With evaluation a key issue in current public relations practice, this workshop outlines the relevant aspects of Planning, Research and Evaluation (PRE). It is based on the premise that the tools required exist – the challenge is to understand and apply them.
Topics
- Addressing the barriers to evaluation
- Objective setting and writing objectives
- Research methods and their application
- Outputs, out-takes and outcomes
- Process and impact evaluation
- Getting maximum benefit from media evaluation.
Learning Outcomes
Through the examination of case studies and group discussion, delegates will gain an appreciation of the challenges and opportunities that evaluation offers. A more sophisticated understanding of the issues involved will enable delegates to maximise the opportunities that exist to deploy evaluation as an integral part of public relations research and planning.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Tuesday, February 23, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
