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Event Details
OVERVIEW
Social media are at the heart of a great deal of
contemporary PR. There is a battle going
on between PR professionals and marketers for control of the budgets. Yet, too many people find the concepts
unnerving. Often it is the most junior
person in a team who is most comfortable with the concepts and the
language. Clients need professionals who
understand social media, but who understand strategic factors too. The workshop covers core concepts in digital
PR, and looks at the way online technologies have restructured PR so far, but
goes on to examine Web 2.0 and interactive technologies such as blogs, wikis,
and social media sites such as Facebook and Twitter.
TOPICS
Features of the Internet age
The online media (Stretched brands, Online brands, Joint ventures)
Online media relations
Push and pull relationships
Social media channels – Blogs, Wikis, YouTube, Facebook, Twitter
The rise of digital politics
LEARNING OUTCOMES
While there is a great deal of
course content to cover, much of this will be introductory only, with tips on
how to find out more. The course will be
delivered in an interactive way, with a strong focus on developing skills
rather than downloading facts.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
52-53 Russell Square
London
WC1B 4HP London
United Kingdom
Monday, February 15, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
