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Event Details
Level - Basic
Overview
Writing a good press release is a
must-have skill for anyone in the PR profession. Once you know the classic
formula for structuring a news story, and how to put together the intro to
attract attention instantly, you’ve got it made – providing of course that you
have a strong story.
In one intensive day, you can learn
to write your news release exactly like a journalist and give your release the
best possible chance of being published.
This is an opportunity to see things
from the journalists’ perspective – and to study in depth the finer points of
writing different types of press release.
Topics
What journalists want
from a press release
What makes a story?
How to develop a journalistic
writing style that’s easy to read
Successful headlines and
intros
Using quotes to add value
to your message
Embargoes
Creating stories when
there’s nothing much new to say
Delegates’ examples for
review and discussion.
Learning
outcomes
Delegates will gain insight into how
to start a press story with impact and structure it without a struggle. They
will understand how to vary their writing style according to the publication
and know how to write faster and more fluently, even if writing was previously
a problem area.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
CIPR
Public Relations Centre
52-53 Russell Square
WC1B 4HP London
United Kingdom
Friday, March 19, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
