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Workshop: Using PR surveys (Half day course)

Thursday, April 29, 2010 from 9:00 AM to 1:00 PM (GMT)

London, United Kingdom

Workshop: Using PR surveys (Half day course)

Ticket Information

Ticket Type Sales End Price Fee Quantity
CIPR Members   more info Ended £205.63 £0.00
Non-members   more info Ended £276.13 £0.00
CIPR member concessionary rate   more info Ended £164.50 £0.00
Non-member concessionary rate   more info Ended £220.90 £0.00

Event Details

Level: Intermediate

Survey generated material can help shape campaigns as well as turn a weak PR story into headline news. Yet, with so many research providers to choose from, how can you ensure that your PR survey is effective? This workshop examines the whole process from selecting the right methodology, designing questions and analysing the findings through to creating a story that stands out from the crowd.

Topics

  • Why use PR surveys
  • Overview of research techniques
  • Top tips for questions
  • Analysing the findings
  • Packaging it for the media
  • Do’s and dont's
  • Case study analysis

Learning Outcomes

Delegates will learn how to get the best value for money from PR surveys by using them across the board for planning, news generation and evaluating campaigns. In particular, they will develop the ability to recognise the strongest research findings and learn how to use them to shape a good PR story.

Multiple bookings

If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.

When & Where

52-53 Russell Square
London
WC1B 4HP London
United Kingdom

Thursday, April 29, 2010 from 9:00 AM to 1:00 PM (GMT)


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Hosted By

CIPR



Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.

The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.

If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk