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Event Details
Public affairs is a
core part of public relations, but is an area which involves specialist skills
and is usually pursued by specialist practitioners. So what do you do if a PR client is suddenly
threatened by a change in public policy or your job remit changes to include public
affairs? This workshop cannot turn you
into a specialist practitioner in just a single day, but it will give you the
skills, knowledge and vocabulary to deal with specialists.
Course content:
- What is public affairs? How
it relates to PR.
- Public policy: how it affects your business and your clients’
business.
- How decisions are made:
Executive
Legislature
Judiciary
- Where decisions are made:
Brussels
Westminster
Whitehall
Town hall
Global structures
Devolved administration
Political parties
- How to influence and persuade decision makers
- Policy formation: the major players
Learning outcomes
While there is a
great deal of course content to cover, much of this will be introductory only,
with tips on how to find out more. The
course will be delivered in an interactive way, with a strong focus on
developing skills rather than downloading facts.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
When & Where
CIPR
Public Relations Centre
52-53 Russell Square
WC1B 4HP London
United Kingdom
Friday, February 26, 2010 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
CIPR
Our training workshops are designed to equip you with the understanding, knowledge and core PR and business skills that will demonstrate your commitment to your career and professional development.
The sessions are highly practical and we encourage two-way participation to ensure that you get the most out of the training. We only use CIPR-approved trainers to lead our workshops.
If you have any queries, please contact the workshop team on 020 7631 6900 or email markw@cipr.co.uk
