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From setting objectives and deciding key messages to profiling your audience and measuring the impact of your efforts, there are some simple processes you can take to develop and implement an effective PR strategy within realistic timelines. Equip yourself with the information you need to give direction to your work and create a strategy that will be embraced by your stakeholders.
When & Where
CIPR HQ
52-53 Russell Square
WC1B 4HP London
United Kingdom
Tuesday, June 22, 2010 from 8:45 AM to 10:15 AM (GMT)
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Chartered Institute of Public Relations
With over 9,500 members, involved in all aspects of communications, the CIPR is the largest body of its type in Europe. The Institute advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members, and raising standards through education and training.
