How do you feel when the adverts interrupt your TV programmes?

Or when flyers flutter out of your favourite magazine?

Or when sales emails clamour for your attention?

Or, even worse, when sales calls interrupt your evening?

This is called 'interruption' marketing and our tolerance for it is at an all time low. If you want to avoid turning your potential customers off, you need to find a way to engage them rather than broadcasting at them.

The good news is that there are lots of ways to do this and most of them are FREE! Twitter, Facebook, LinkedIn, YouTube, Forums and Blogging are great ways of engaging your existing and potential customers, creating and strengthening your brand and having fun along the way.

However, unless its done effectively and in line with your business strategy you can waste a huge amount of time and sometimes, create an image you'd rather not own! Our workshop takes you through an interactive, hands on process to determine the best strategy for YOUR business. You create immediate fans and get long term support and mentoring.

These are just some of the benefits of engagement marketing:

• You engage with your customers, know what they want, what they're thinking, what they feel about your competition
• You attract new customers rather than persue them
• You build both your business and personal brand
• You create new ideas in how to communicate what you do and how to satisfy your customers needs
• You build lots of new networks based on other people really getting to know you
• You creates network and a sense of community between customers
• You have authenticity and transparency - essential ingredients in today's market
• You help more people
• Your Websites SEO is continually improved and optimized through links
• You make more money
• You have more fun

Some people think that the resurgence of blogging as a business tool is due to the way it fits beautifully with some of these other platforms.

If you don't like writing, a video blog is even more effective!

A blog gives you a platform to display your expertise and a tool to drive traffic to your website and create sales. The constantly updated content is loved by Google.

" I attended the workshop with very limited knowledge.  I thought of it as an isolated concept with a vague target audience and a success rate that was difficult to measure. I came away with my eyes opened to a whole new world of Google opportunities and increased visibility/hit rates. In our particular case, this workshop totally changed our ideas about how to take our on-line presence forward. Ann is a very well informed and enthusiastic ambassador for using the Internet". Tine Roche, Proprietor, http://www.cambridgecookeryschool.com

We take only 12 people per workshop from non-competing businesses so please register your interest now.

The next workshop will be held on Friday 23rd July 11.30 - 3.30 at Wood Green Centre, Godmanchester, Cambs. The price includes on-going mentoring and support so that you are sure to achieve the results that you want.