Archetypes Academy

David Brown

David's work with the archetypes began over 30 years ago when he began his training with The Bushido Academy of Martial Artists, specialising in Aikido, Iaido (Sword), Karate, self defence and oriental weapons. He has a 4th dan black belt.  He founded the Bushido Cambridge Dojo (training centre) in 1996.

Through the martial arts, David gained extensive experience of the Warrior archetype. Also, the Zen training that accompanies the martial arts, cultivated the Sovereign archetype for David. He developed the Magician archetype through Zen writing and poetry, using the ancient skills of tandem (spontaneous creative output) not only to create spontaneously in writing, but also in movement and teaching. And the long-honed art of teaching continues to nurture the qualities of the Lover archetype, such as empathy, relationships and compassion, which are also developed through David's work as a Samaritans volunteer and a life coach.

David trained as a life coach with CTI (Co-Active Training Institute), and combines his experience as a coach and martial artist in his Archetypes Academy work with Thea Allison. Through embodiment and archetypes, David and Thea explore the everyday themes that people face around relationships, creativity and intuition, values, purpose and self-responsibility as well as decisiveness, boundaries and focus.  David founded Potentiality Coaching (www.potentialitycoaching.co.uk) so that he could support more people beyond the sphere of martial arts to reach their personal and professional goals.

David is also a trainer and facilitator, specialising in using embodiment for better self-regulation, stress management, resilience and well-being.

Thea Allison

Thea is a coach and facilitator who works from the foundation that we are deeply and naturally supported by life. She works with clients to make simple adjustments in mindset and embodiment to access that support and create magic.

Thea has over a decade of experience as a coach working with business leaders, aspiring coaches and social entrepreneurs. In her previous career she was a leader of social enterprises and charities.

Thea is developing a new approach to creating a life of deep, personal satisfaction through the interaction of human imagination, the human body and the infinite potential of creative energy. She calls this approach Embodied Creating.

Thea and David deliver events and trainings around embodying the archetypes. Having started their partnership to run Embodiment Circles as a source of support to people during the pandemic, they discovered just how effective it was to work through the model of the archetypes and embodiment. They continue to work with this unique approach to support clients to get new, sustainable results from very simple and easily applied embodiment techniques to bring to life the range of qualities of the sovereign, magician, lover and warrior within. They call this body of work the Archetypes Academy.