Dr Jillian Ney is the UK's first Dr of Social Media and a Digital Behavioural Scientist. She works as a consultant to marketers, helping them to analyse and use social data to tap into their audiences' non-conscious thinking and behaviours. This insight is used to create persuasive communications plans, immersive experiences and brands that make more money because they are built from real customer insight.
Her proprietary People Science for your Social Data frameworks are being reviewed by the Internet Advertising Bureau as a possible industry standard framework for social data analysis. She has worked with large agencies, brands and organisations including PwC, EAIE, Serco, The Edrington Group and Telenor.