Eldridge Cooke established his first company Labels 2000 Ltd in 1998, the business was an import and retail business of youth urban fashion. Under this umbrella he ran Lo-key clothing boutique. The company sourced the majority of its product from the US. Prior to this EC business activities were around direct fashion sales in his mobile fashion business, other activities included event management and property acquisition.
In March 2010 Eldridge incorporated Satnav coaching Community Interest Company. The company was established to develop an array of local start-ups and marginalised groups. Namely mothers and young people on the peripheries of anti- social behaviour. The work of the company has extended to all those who wish to develop their own business and the website www.satnavcoaching.com has an array of tools and videos encouraging and motivating business development. (Satnav motivational and educational systems) now a UK trademark for publishing and workshops.
Further to this Eldridge Cooke has been invited to speak at events in Schools and colleges and was a keynote speaker for a Children centre in the royal borough of Kensington and Chelsea.
As a full blooded entrepreneur he still maintains his property concerns and has recently established a company Bev and Co property management that main remit is to house homeless people temporarily until permanent housing is found.
He has major stake in several on-line retail concerns to date.
Making of the Brand Published May 2015
From Poverty to Novelty Published June 2015
Chairman of the “a better way partnership” a voluntary organisation that has strong links with the local authority and home office.
Recently sat as a board member of the BPMHA a charity that works with people suffering mental health issues.
Masters of business administration
A keen long distance runner who regularly competes in 10k events. Occasionally attends the gym and is an extensive traveller with 15 destinations under his belt. Enjoys reading self-development books and the occasional autobiography.