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Fashion Marketing and Consumption SIG

The purpose of the group is to foster a dialogue and expand knowledge on Fashion Marketing + Consumption issues among academics and industry and other groupings as appropriate. The group is designed to meet the needs of faculty who have been teaching in this area and want to explore specific issues in more depth, would like to incorporate relevant materials into their existing marketing courses, would like to conduct research in the area, who would like to exchange ideas about teaching and/or research issues, or would like access to resources that could be used for research and/or classroom activities.