Francis& Son – Design and Innovation
Francis& Son design and innovation consultancy. We creating meaningful experiences, ideas and designs for clients by combining human centred design methods with consumer neuroscience tools.
Design thinking and Human Centred Design methods gives us a new way of approaching strategy - from user perspective. It all starts with caring about customers, users and we need to develop a deep empathy and understanding of customers that will better discover their unarticulated needs.
Our strategic innovation and design process is a structured program that brings together best-in-class methodologies such as Ethnography, Evaluative or Participatory research and tools, like EEG or Eye- tracking for deeper understanding of human behaviour/psychology/physiology to design and develop new products or services.