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Jay Allen is a 2 x Global Entrepreneur 'Big Impact to Business' Award winning keynote speaker, published business author and business success strategy coach.

He formed My TrueNORTH as the UK's leading Ethical Coaching Company, to provide the right resources and support to enable savvy business to make significiant and sustainable growth for both them and their businesses.

There are many that give good advice, there are far fewer that ensure its the RIGHT advice that will enable you to achieve YOUR goals. My trueNORTH is proud of its enviable reputation of being willing to ask the difficult questions (often over looked by so many others) that ensure not only is your business growing, buts its helping you to achieve YOUR life goals.