Iain Acton & Davide Turi

IAIN ACTON

Iain is a Startup Growth Consultant and co-founded Disruptive Lemonade in 2012. He specialises in identifying successful beachhead strategies through market sizing and market segmentation. He has developed specific qualitative and quantitative methods for data gathering and visualization of customer pain points.

He has 14+ years experience in product development research and most recently worked with both UK and German  Automotive sector, Food Delivery, Fintech startups. Iain has run several incubators in Birmingham and supported several accelerator programmes.

Iain teaches Lean Innovation methods at top universities across the world including UK, Hong Kong, Thailand and Malaysia.

“Product-market fit is a complex problem and is not easily solved by throwing money at a startup. Rather we need a systematic method for uncovering what is stopping a startup finding a great product-market fit.”

DAVIDE TURI

He holds an Executive MBA from Imperial College London.