The CRe-AM (The Creativity REsearch Adaptive Roadmap) Initiative

The Creativity Research Adaptive Roadmap Project  (Project Acronym: CRe‐AM) is a 2 years EU-funded project, running from October 2013 to September 2015. The CRe-AM project aims to bridge communities of creators with communities of technology providers and innovators, in a collective, strategic intelligence and roadmapping effort to streamline, coordinate and amplify collaborative work. This will be achieved by developing, enhancing, and mainstreaming new ICT technologies and tools by addressing the needs of the following different sectors of the creative industries:

* New Media

* Video Games

* Music

* Architecture

* Design

* Art

* E-Publishing &

* ICT

The project will involve creators who currently use ICT tools in their everyday creative practices, and will engage them in a collective dialogue with ICT researchers and developers.

The objective is to empower creators by giving them access to new forms of facilitation, enhancement, and contextualization of the creative process and its outputs.

The focus will be the future ICT R&D agenda, which will develop new tools for supporting the creative processes as well as enhance and improve existing tools and platforms to be more adapted to, or to better care for, the needs of specific creators’ groups. Thus, the project will also aim at forming a critical mass of ICT and creative communities working together. The main target users will be individual creators and professionals, as well as SMEs, creative groups, communities, and institutions. It is extremely important for the communities of artists and creators, creative professionals, technology experts and IT designers or providers, cultural institutions and creative industries to work strategically together, in order to maximize resources, share expertise and enhance creativity.

CRe-AM is a very timely project, focusing on strategic planning and structured dialogue, and particularly pertinent for meeting the current cultural, technological, and economic challenges with creative visions and recommendations for the future. 

Events

The CRe-AM consortium will organise a large number of events during the project lifetime:

* One conference

* One public seminar

* Small-scale international events, in conjunction with external events related to the creative sector

* Creative cluster consultative workshops

* Local workshops for each creative cluster

Project events will gather inputs from all project activities and work as an interface to communicate and showcase project results to relevant stakeholders interested in enhancing ICT role in the creative industry.

Please visit http://www.cre-am.eu/events/ for a list of upcoming events.

The Outcomes

Main results of the project will include recommendations for policy, planning,  and decision making for the creative industries and convergent plans (roadmaps) for specific future initiatives.

More specifically, the benefits from CRe‐AM will include:

• Bridging communities and supporting knowledge exchange for effective collaboration among the creative sector and ICT stakeholders

• Raising awareness among the creative industries on related R&D results

• Building foresight capability in the form of an Observatory for ICT driven innovation in the creative industries

• Setting up an open infrastructure (web platform) of roadmapping for engaging individual creators as well as stakeholder communities, and empowering them  to identify the emerging visions and concerns, and to build and maintain their own dynamic roadmaps for the future.