The Scottish Tourism Alliance

The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry.

Our organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.

We are able to offer the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland.   Our membership is spread across all regions and destinations in Scotland.   We are governed by a Board with representation from all sectors within Scotland’s tourism industry.