The Travel Marketing Toolkit

A Caribbean national herself, Jamie-Lee is now based in the UK as she manages her business Be Distinctly Different which helps travel brands to differentiate themselves in the industry, and connects them with the trade.

Abtar commented: “The Travel Marketing Toolkit is designed to teach travel brands how they can stand out in the marketplace and become more appealing to the trade. We have four interactive sessions held across the 10am – 3.45pm day covering Travel Marketing, Travel Branding, Travel PR and Digital Marketing for the Travel Industry plus networking opportunities with Travel Talk.”

With a background that saw stints working with the Caribbean Tourism Organisation, Prestige Caribbean (now Prestige World), Haiti Tourism and the Sri Lanka Training program, Abtar added: “Those attending the event will learn how to engage with the millennial traveller, develop their distinctly different advantage, create an enticing brand story and sell it both offline and online, generate PR coverage that will build awareness and drive sales and choose the right social platforms for your business, manage them effectively and prepare for times of crises.”