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We are named Ujima as our organizational ethos is guided by the Kwanzaa principle of Ujima (Collective Work and Responsibility). Founded by Katrina Emmanuel (Mane Divas), Merissa Hylton (Sankofa Creative Co.) and Belinda Raji (BEUNIQUE Hair Care), we aim to be about much more than just hair and hair products. We seek to bring African centered businesses together for the betterment of the community and the celebration of African Culture.