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102 Great Event Marketing Tools

The world of event marketing has never been so rich in opportunities to reach and engage your audiences, many of them free!

There’s huge social networks where you can connect with potential attendees, email is ubiquitous, mobile means personalised messages can be achieved, content marketing offers a way to more meaningfully engage your target market…

Here we’ve compiled 102 of the best (many of them free) promotional tools you’ll find, ranging from social media management to analytics, content creation tools to event discovery platforms.  Enjoy, and happy event marketing!

1. AllTop
http://alltop.com/

A simple way to find relevant and popular blogs in your niche to follow (and contribute to)

Category: Content Distribution
Cost: Free

2. AppsGeyser
http://www.appsgeyser.com/

AppsGeyser is an DIY online platform for creating your own Android app with no technical knowledge. Plug in your existing content, website or blog and create an instant app for your attendees to keep up to date with your event. Appsgeyser includes messaging, social sharing, tabs and full support for HTML5 and is ideal for the non-techie organiser that wants to access a mobile audience fast.

Category: Mobile Content
Cost: Free with premium options

3. Aweber
http://www.aweber.com/

Events are an excellent way to grow your marketing base. AWeber’s email marketing platform makes it easy to sync Eventbrite attendees to email list of your choice.

Category: Email
Cost: $19 per month

4. Batchbook
http://batchbook.com/integrations/eventbrite.html

Batchbook is the web’s most social CRM for small businesses, and can help Eventbrite organisers build meaningful relationships with their best attendees and customers.

Category: Social * CRM
Cost: $55 per month

5. Blog Ads
http://web.blogads.com/

Blog Ads offers access to its audience of influential bloggers through advertising banners, native advertising and blog ads on relevant high profile blogs in your vertical. Blog ads runs on a CPM (cost per thousand ad impressions) basis and you can niche down to specific publishers that have the right readers that could be potential attendees for your event.

Category: Advertising
Cost: Dependent on blog, positioning and campaign duration.

6. Bottlenose
http://bottlenose.com/

Bottlenose Nerve Center spots real-time trends, tracks interests, measures conversations, analyses keywords and identifies influencers. As we expand our library of data sources and aggregate the content, people, thinking and emotion of humanity’s connected communications, Bottlenose will map, reflect and explore the evolving global mind. We aim to continuously show what humanity is thinking and feeling, now.

Category: Social Media / Content Marketing
Cost: Not provided

7. BrightTALK
http://www.brighttalk.com/

BrightTALK provides webinars and videos for professionals and their communities.
It’s therefore a great place to host your event videos and promotional webinars for more people to discover.

Category: Video Marketing
Cost: From £217 per month

8. Buffer
http://bufferapp.com/

Buffer bills itself as ‘the easiest way to publish on social media’ and has done a great job of growing its userbase through publishing a superb blog.

Category: Social Media
Cost: Free with premium options

9. BuzzStream
http://www.buzzstream.com/

BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and increase traffic to your website by helping you “be found” via inbound marketing channels.

Category: Social Media
Cost: From $29 per month

10. BuzzSumo
http://buzzsumo.com/

Analyse what content performs best for any topic or competitor + find the key influencers to promote your content.

Category: Analytics / Social Media
Cost: Free

11. Canva
http://www.canva.com/

Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

Category: Content Creation
Cost: Free with premium options

12. Clicktale
http://www.clicktale.com/

Clicktale enables businesses to maximise revenues by optimising the way people experience the digital world – whether from desktop, tablet and smartphone.

Category: Conversion Rate Optimisation
Cost: Not provided

13. ClickToTweet
http://clicktotweet.com

Clicktotweet is the best, easiest and simplest way to promote and advertise your blog, website, business and stuff on Twitter. You simply create a tweet, and they turn it into a clickable link. Perfect to sharing with your speakers, sponsors and partners so they promote your event on Twitter.

Category: Social Media
Cost: Free

14. Contently
http://contently.com/

We arm brands with the tools and talent to compete with the best publishers on earth. And we empower freelance storytellers through useful content, tools, and opportunities.

Category: Content Creation
Cost: Not provided (enterprise level though)

15. Convert
http://www.convert.com/

A/B testing is one of the fastest methods to learn more about your visitors and their preferences. Our service is primarily used for conversion optimization onsite and in landing pages.

Category: Conversion Rate Optimisation
Cost: From $9 per month

16. Copify
http://uk.copify.com/

Copywriting made easy – Quality content from approved copywriters

Category: Content Creation
Cost: Varies. Packages start from £49 per month (no contract)

17. CrazyEgg
http://www.crazyegg.com/

A Conversion Rate Optimisation tool that helps you figure our where to place CTAs by showing you heatmaps of where your visitors are looking and clicking on your website.

Category: Conversion Rate Optimisation
Cost: From $9 per month

18. Curata
http://www.curata.com/

Curata, Inc. is the leading provider of business grade, content curation software that enables marketers to curate the most relevant and highest quality content as part of a successful content marketing strategy.

Category: Content Curation
Cost: Starting at $349 per month

19. Death To The Stock Photo
http://deathtothestockphoto.com/

A free / much cheaper alternative to Shutterstock and other premium stock photo libraries. They send free photos by email every month, for commercial use, your blog posts, social accounts and mockups.

Category: Content Creation
Cost: Free with premium options

20. Easel.ly
http://www.easel.ly/

Easel.ly is a website that features thousands of free infographic templates and design objects which users can customize to create and share their visual ideas online. Using the site is as easy as dragging and dropping design elements, and users can either choose a template from our extensive library, or they can upload their own background image and start from scratch.

Category: Infographics / Content Creation
Cost: Free

21. eBookBurn
http://ebookburn.com/

The Quick & Easy Online eBook Creator – make an eBook for the Kindle, iPad, Nook, Sony, or other eReader device.

Category: Content Creation / eBooks
Cost: From $19

22. Eventbrite
https://www.eventbrite.co.uk

Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. They’ve helped organisers sell over £2 billion-worth of tickets since 2006, and they’re always free for free events. They’re also an integrated event discovery platform with millions of monthly visitors, so they’re a great free way to promote your event to a new audience.

Category: Ticketing / Event Discovery
Cost: Free

23. Everyone Social
http://everyonesocial.com/

Everyone Social enables your employees to broadcast your message on social media, helping them to build their brand and become trusted thought leaders in your industry.

Category: Social
Cost: Not provided

24. Evvnt
http://evvnt.com/

Event listing sites are a great way to expose your events to millions of potential new costumers, but as a manual process it can take days, if not weeks. Using evvnt can add your events to as many as 90 sites and apps in the time it would normally take to do one, freeing up your marketing team.

Category: Listings
Cost: From £9.99 per month

25. Facebook
https://www.facebook.com/

The world’s biggest social network. If you run events and they target consumers, some form of presence is probably advisable, although changes in their algorithm means you’re probably going to have to pay to reach your potential audience these days.

Category: Social Network
Cost: Free (unless you want people to see your page – in which case pony up!)

26. Feedly
http://feedly.com/

Feedly gathers all your favourite sites in one place. Discover, read and share the knowledge and inspiration that matters to you.

Category: Content Curation
Cost: Free

27. FollowerWonk
http://followerwonk.com

FollowerWonk is a social discovery tool that lets you search Twitter bios for potential new customers and connections. Great for finding potential influencers to invite to your next event. You can also analyse the followers of a user, and compare Twitter users to understand their reach.

Category: Social
Cost: Free with premium options.

28. Free Images
http://www.freeimages.com/

Another great free source of stock images for your blog, event page or artwork. Most images come in high resolution format and just require a link back to the original image as a credit.

Category: Content creation
Cost: Free

29. GifBrewery
http://gifbrewery.com/

GIF Brewery lets you convert brief clips from your video files into GIFs. Whether you want to create the newest cat GIF or provide a preview of a longer video, GIF Brewery is for you.

Category: Content Creation
Cost: Free

30. Google Analytics
http://www.google.com/analytics/

Absolutely essential backbone to any marketer if you want to start understanding where people are coming from to visit your site, how engaged they are, what they’re reading and when they’re leaving.

Category: Analytics
Cost: Free

31. Hootsuite
http://hootsuite.com

A fully features, and in my opinion great, social media management tool. Not perfect by any measure, and not quite as trendy as Buffer, but more fully featured, it gets the job done. In their own words: “Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.”

Category: Social Media
Cost: Free with premium options

32. Hubspot
http://www.hubspot.com/

One of the vanguards and thought leaders in the booming space of content and inbound marketing, with an amazing array of resources for anyone interested in learning more. In their own words: “Use HubSpot’s top-ranked software to generate more traffic, leads and sales.”

Category: Inbound Marketing Software
Cost: From £140 per month

33. Idio
http://www.idioplatform.com/

Idio is a SaaS based product helping leading global brands improve Content Analytics, gain Audience Insights and personalize Content Engagements to turn their one-way communications into two-way conversations.

Category: Content Marketing / Analytics
Cost: Not provided

34. IFTTT
http://ifttt.com/

A really powerful way to automate repetitive or laborious manual marketing tasks across most major social networks and productivity platforms. Here are lots of ideas on how marketers can use it.

Category: Marketing Automation
Cost: Free

35. Infogr.am
http://infogr.am/

An easy way to create interactive infographics with no design skills necessary.

Category: Content Creation
Cost: Free

36. inPowered
http://www.inpwrd.com/

At inPowered, we help brands discover and amplify credible, trusted content so that they can contribute to a more informed marketplace. And when you help educate consumers so they can be better informed, you establish your brand as one worthy of consumers’ trust.

Category: Social Media / Content Marketing
Cost: Free

37. Instagram
http://instagram.com/

A phenomena that was snapped up by Facebook, this is a mobile-first social network based around users sharing their photos after they’ve been adjusted to great via Instagram’s filters. A good choice to promote your event if it has a lot of rich imagery to show off.

Category: Social Network
Cost: Free

38. Issuu
http://issuu.com/

With over 15 million publications, Issuu is the fastest growing digital publishing platform in the world. Millions of avid readers come here every day to read the free publications created by enthusiastic publishers from all over the globe with topics in fashion, lifestyle, art, sports and global affairs to mention a few.

Category: Social Network / Publishing Platform
Cost: Free with premium options

39. JustUnfollow
http://www.justunfollow.com

A great tool for keeping your Twitter and Instagram accounts well pruned, as it lets you find people you follow that don’t follow you back (and quickly unfollow them too); however it also provides great tools for finding people to follow based on keywords or influencers.

Category: Social Media
Cost: Free with premium options

40. Kapost
http://kapost.com/

Kapost makes content marketing easy by managing every step of the process in a single platform.

Category: Inbound Marketing Software
Cost: From $1000 per month

41. KISSMetrics
http://www.kissmetrics.com

KISSMetrics gives you the knowledge you need to make better decisions. It is a person-based analytics platform (as opposed to Google Analytics, which shows you anonymised, aggregated data). This lets you get product, sales, marketing & customer support teams working together to improve the metrics that matter.

Category: Analytics
Cost: From $179 per month

42. Klout
http://klout.com/

Known more for it’s original purpose of ‘measuring your online influence’, it’s recently transitioned to be more on aid to content marketers. In it’s own words: “The best way to have an impact online is to create and share great content. Klout helps you do exactly that.”

Category: Social Media / Content Marketing
Cost: Free

43. KnowledgeVision
http://www.knowledgevision.com/

KnowledgeVision combines the rich experience of in-person presentations with technologies that let viewers customize their experiences and let content publishers know exactly how viewers are using, reacting to and acting on their content. Then, we deliver those presentations 24×7 across the world.

Category: Content Marketing
Cost: Not provided

44. Kuratur
http://www.kuratur.com/

The painless way to always have fresh and relevant content on your website… for free.

Category: Content Curation
Cost: Free

45. Lanyrd
http://lanyrd.com

With a host of events around the world, Lanyrd allows you to add events, discover new and exciting conferences and track your friends to see what events they are attending. In essence it’s a great social discovery tool for professional event organisers. Disclaimer: Lanyrd was acquired by Eventbrite in 2013 but still operates independently.

Category: Event Discovery
Cost: Free

46. Liberio
http://liber.io/

Make eBooks. Really simple. Right fromGoogle Drive™ and publish widely. Liberio produces ePubs compliant to the official standard. Your books will be ready for all major eBook stores like Amazon™, Google Play™ Books or the iBooks™ Store.

Category: Content Creation / eBooks
Cost: Free

47. LinkedIn
http://www.linkedin.com/

The dominant B2B social network. If your events target a business audience, you have to be utilising LinkedIn to connect with industry influencers. They’ve just opened up their platform to encourage original content publishing too, so it’s now an even more powerful tool.

Category: Social Network
Cost: Free with premium options

48. Listly
http://list.ly/

Discover and create great lists. Share your interests. Engage your audience. Collaborate with friends. Make beautiful and fun listicles. The simplest way to create, curate and share.

Category: Content Marketing / Social Network
Cost: Free with premium options

49. Little Bird
http://getlittlebird.com/

Little Bird is an influencer discovery and engagement platform built to significantly impact business outcomes across the enterprise. Little Bird uses social graph analysis to identify the most influential and connected people in any topical community, then provides tools to engage with them and leverage their content.

Category: Social
Cost: Not provided

50. MailChimp
http://mailchimp.com/

Eventbrite and MailChimp make for one extremely powerful, easy-to-use combination. Import attendees from an Eventbrite contact list or generate a campaign from one a specialized event templates.

Category: Email
Cost: Free with premium options

Download the list of all 102 awesome event marketing tools!

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