How to Grow Your Audience (and Revenue) Through Events: Lessons From Retail

In 2021, businesses and brands that are able to build deeper, more profound relationships with their customers and audience tend to win out. Nowhere is this more evident than the retail sector, where amid fierce competition and fickle shoppers brands are increasingly turning to events as a way to engage and retain customers. From John Lewis to Anthropologie.

Eventbrite partnered with Retail Week to hold a panel discussion on this very topic, inviting speakers from Boots and Reckitt to share their current thinking on events and why they are critical to their CX strategy. With lessons that are relevant to professionals of any industry, we dive into the following: 

• How events can help brands cut-through in a competitive landscape and deepen customer engagement and loyalty
• The power of event partnerships with case studies on how they work in practice
• How to leverage event data to understand your audience – and serve them better

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