Launch Your Dream Event in a Month: Lesson 3 – Understanding Your Audience

What’s the number one mistake of failed events?

It’s not understanding your audience.

Not knowing and defining who your ideal attendee is will make it very difficult for you to make the right decisions when planning and promoting your event, so it’s a crucial step in the journey to a successful launch.

Today’s lesson is delivered by Lisa Toner, Hubspot’s Head of Relationship Marketing, EMEA. Hubspot are one of the world’s largest and most respected authorities on helping businesses understand their ideal customers, so she’s the perfect person to lead you through this process.

Enjoy!

Missed the first lessons? Start from the beginning of our series on how to start an event in a month.