Launch Your Event in a Month: Lesson 20 – Social Media and Influencers
The second most effective marketing and promotion tactic for event organisers, according to our Event Pulse Report, is social media marketing.
This isn’t a big surprise given the massive scale and variety of different social media channels – with every conceivable audience type using them – and the fact they’re all free to use.
However the vastness of their audiences, and the fact just about every event and business also uses them marketing, means it’s actually quite hard to stand out and make an impact.
One of the best solutions for getting social media to work for your event is to focus in on influencers – those well connected users who’s advice and opinion others follow – in order to have them help promote your event for you.
But how do you find them? How do you approach them and get them to help promote your event? Social media marketing experts Hootsuite share their top tips in today’s lesson.
Missed the first lessons? Start from the beginning of our series on how to start an event in a month.