Your Guide To Selecting The Right Event Ticketing Partner

Have you got an awesome idea for an event?

Well firstly, congratulations!

Now you need to make a number of decisions – what is your budget, what venue should you choose, and how do you sell tickets?

There are a number of online providers offering event ticketing services, both free and paid, but event organisers have told us it’s hard to know who to choose.

Sure, they all look good, but how do they measure up when you want your customers to have the best experience possible? Which has the best mobile responsiveness? How do their sales conversion rates measure up? How customisable is the service? Which provides the most useful reporting tools? Which is easiest for you to use?

Following feedback from our users, we have produced a guide to help you identify the right ticketing partner for your event. We’ve broken the desired capabilities down into seven areas:

• The ticket buying experience – a fast purchase experience will convert casual interest to committed attendees
• Access – a self-service platform will empower you to make the changes you need, when you need
• Data – your partner should have automated, customisable ways to sort your data so that you can better your business strategy
• Promotion – your partner should complement your promotional activities—from increasing visibility through SEO and social sharing to ensuring emails are engaging your attendees
• At-Event Solutions – your ticketing partner should provide the knowledge and technology to streamline your entry process
• Support – your partner should prioritise your support at all hours, in all stages of your event
• Trust & Security – you must be able trust your ticketing partner with your customers’ personal information and your reputation

This Britepaper, titled ‘How-To Guide: Finding the Perfect Ticketing Partner for Your Event’, contains the exact questions to ask, as well as a user-friendly checklist, to assist you when talking with suppliers.

Download now!