Double Sales or Registrations with Facebook’s End-to-End Checkout
You’re promoting your event on Facebook in countless ways. But you’re not converting enough “likes” and “shares” into ticket sales. What can you do?
Sometimes the answer is the most obvious one: sell tickets in the same place where you’re promoting your event.
Now you can on Facebook. Eventbrite has partnered with the social network to launch a new checkout experience for your Facebook events; a first in the UK. At no extra cost, you can now sell tickets or enable free registration directly on Facebook. And your customers can complete their purchase without ever leaving Facebook.
The best part? By allowing people to buy tickets on Facebook, you can drastically boost your bottom line. In fact, we see over 2x more people getting tickets when they are available directly on Facebook. Here’s how:
Make it easy to buy with a seamless checkout
No matter the ticket price or type of event, people often don’t make it past the first step of checkout. They may abandon their order if the process is too tedious — or they’re sent to another site and get distracted. A seamless checkout can help reduce this drop-off and get more people to complete their purchase.
By selling tickets on Facebook, you’re making sure the ticket buyer never has to leave your Facebook event to complete their Eventbrite order. Their payment information, name, and email address are pulled directly into the order form, so it only takes two taps to buy tickets once Facebook’s checkout process begins.
Attendees can also conveniently access their tickets on Facebook, so they’ll have no problem getting into your event.
“We’re always looking to improve our service to customers and to make it easier for them to find our festival and to get tickets, particularly on mobile. That’s why we’ve been working with Eventbrite for several years now. Eventbrite’s latest, deep integration with Facebook takes things to the next level, though. It brings our box office to our fans on Facebook, rather than the other way around. We want attending WOMAD to be easy and what could be easier than getting your ticket on Facebook with three taps?”
Chris Smith, Director at WOMAD Festival
Reach more people with every purchase
The only thing better than a sale? A sale and a share. When ticket buyers complete an order on Facebook, they can easily mark themselves as “going” to your Facebook event. Their RSVP is then shared with their friends, expanding your reach and generating more buzz.
And because this is an official partnership with Facebook, your event is likely to show up in more News Feeds, regardless of shares. Events published to Facebook through Eventbrite’s free tool get recommended more often in Facebook search and News Feed results.
How do I get started?
Once you publish your event listing on Eventbrite, simply go to the “Manage” page on your Eventbrite dashboard. From there, hit the “Add to Facebook” tool to create your Facebook event and select the ticket types you’d like to sell. You can track ticket sales on both your Eventbrite and Facebook reporting dashboards.
Ready to boost your ticket sales? Check out this step-by-step guide to get started.
Note: Eventbrite events are only eligible to sell tickets on Facebook if they take place in the UK or the US.
For more insights on how to utilise Facebook further, fill in your details below to download How to Use Facebook Events to Sell More Tickets (by Facebook), a guide from Allison Hoffman, the Product Marketing Manager of Facebook Events. This covers everything from promotional strategies to raising awareness and most importantly driving ticket sales.
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