Small Teams, Big Pay-off: How to Maximise Your Event Budget
You’re trying to market your event, and it’s the same old story — you need more time, more money, more support. Your phone is ringing constantly. Your inbox is at an all-time high. Your venue just gave you an estimate, and it’s twice what you’d budgeted for.
With only a few teammates to help you out — or maybe none at all — how are you going to dedicate the time and resources needed to sell out your event?
In this guide, you’ll learn how to:
- Stop wasting valuable hours on repetitive, manual tasks
- Invest in the right tools and technology for your event
- Free up your time to focus on selling more tickets
1. Challenge: You Can’t Be Everywhere at Once — But You Have to Be
One of the biggest challenges of marketing an event as a small team is, well, your small team. With so much to do, you can’t waste a single minute. There are always sponsors you need to win, contracts you need to review, and volunteers you need to train. And you still need to find time for marketing.
2. Challenge: The Clock is Ticking
The occasional late night may be unavoidable, but you’ll burn out if you don’t find smart ways to manage your time.
On any given day, you have multiple tasks to complete in an impossibly small window of time. The smallest inefficiency can set you back and can be detrimental to your marketing. Lean into these two ways to more productive — and less stressful — marketing.
3. Challenge: Your Budget isn’t Budging
Marketing budgets — especially for fledgeling events — are often small. In fact, in our 2018 Pulse Report, 65% of event organisers said their marketing budget would not be increasing this year. And so, organisers must get more creative with how they use that allocated spend.
Maximise Your Small Team Event Marketing
When you don’t have people-power to spare, you need to make the most of your marketing.
And with seemingly infinite tools at your disposal — social media, email marketing, discovery sites, paid ads — it’s hard to know where to focus your attention. Save time, money, and stress by investing in the right tools, technologies, and partnerships.