The Dos and Don’ts of LinkedIn Targeting

Having access to an engaged and relevant audience on LinkedIn is one of the key benefits of the platform. Users browse their feeds for updates, opportunities, industry news and events to attend.

LinkedIn targeting is the most efficient way to make sure that promotional content for your event is showing up in the right place and in front of the right people. But it is important that you get it just right – don’t miss the opportunity to be tailored and relevant with your targeting tactics. It won’t work to treat it as a blanket approach, you need to get granular with your targeting.

Our infographic runs through the top dos and don’ts of LinkedIn targeting – make sure that you avoid those common mistakes and rest assured that your event details are showing to your ideal audience.

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