Using Google Analytics – The Basics

We all want to sell more tickets and there are many free tools available to help us do that. Google Analytics is one of them – it allows us to monitor and measure the success of our marketing efforts. From how our audience is behaving to what device they are using to engage with our content, this tool is essential for any event organiser looking to refine their targeting and sell more tickets.

For anyone new to using Google Analytics, here is a run through of the basics – enter your details below to get started: