Eventbrite OFFSCREEN

Chapter 2.
Hoop Blast

Welcome to Eventbrite OFFSCREEN, a new series that connects virtual event creators with the attendees they have only ever seen through a screen – for a meeting of joy, hope and reflection.

Background

Millions of people around the world have joined online fitness classes during the pandemic, improvising whenever needed (did anyone else use wine bottles as hand weights?) and pushing aside sofas to create a mini yoga, aerobics or HIIT studio. But the appetite for hula-hooping at home wasn’t something Amazi had anticipated.

As Head of Performance for Marawa’s Majorette, she’d been hooping for a while, teaching classes with Playtone – a self-described ‘playground for alternative fitness and fun’ – and enjoying being part of a sociable hula-hooping community.

“Then lockdown hit and it was terrifying,” says Amazi. “For the first two months my work was reduced to 10% of what I’d been doing. So we decided to host a few online classes, despite having no idea what the response would be – were people going to want to hula-hoop in their living room? Would they be hitting their cats and their plants and their lamps?!”

They needn’t have worried, people signed up and started spinning. Amazi remembers suddenly having a structure to her day and a reason to get up each morning, and the success of those initial classes inspired her to create Hoop Blast – a hula-hoop-based fitness class that’s packed with dynamic exercises aimed at raising the heart rate and working up a sweat.

Among the attendees of those early classes was Kandy Diamond, a part-time lecturer and part-time designer, who lives in Sheffield. “I’d bought a hoop in early March 2020 as I was hoping to attend an in-person event in London. But then, well, you know what happened!”

Thankfully, Kandy didn’t have to put her dreams of learning to hoop on hold and, since those early days of the pandemic, she’s gone from beginner to accomplished hula-hooper, learning on-body and off-body circus-style tricks and increasingly acrobatic moves. 

“There were multiple classes each week,” Kandy remembers, “with a hula-hoop dance class on Saturdays. And when I couldn’t make classes because of work, they were always recorded so I could do them in my own time.”

Word spread organically via social media, and as the popularity of Hoop Blast grew, Amazi started posting Zoom screenshots of students with their hoops on her Eventbrite page. 

“I wanted every class to be fun and active. I picked high-energy music themed around Pride in June, or disco or hip-hop – whatever we were feeling.”

Tip #1: Treat Online Events as an Opportunity

“Transitioning from in-person to online presents an opportunity to get creative – so don’t hold back. Teaching in real-life was often very structured, but with people in their living rooms with access to just one hoop, I had to be imaginative.” – Amazi

The Meet

High-energy might just be the perfect term for Amazi and Kandy’s long-awaited meet-up in London’s King’s Cross this summer. 

Despite the late afternoon sun drawing plenty of people to the canalside hotspot of Coal Drops Yard, it’s impossible to miss Amazi as she strides towards us, tens of colourful hoops slung over her shoulder, which she says represent just a small selection of her 300-plus collection.

Excitement is high after months of sharing screens and conversation between the pair is instant and abundant – in fact – it’s hard to believe this is the first time they’ve met in real life. “I knew I’d meet Kandy eventually,” says Amazi, “we chat all the time on social media, but it was hard to imagine sitting down together like we are today when the country was in the height of lockdown.”

But here they are, face-to-face, with the chance to talk about their experiences over the past 18 months. “The classes meant so much to me,” says Kandy. “They gave me structure and something to look forward to. And they gave me an opportunity to move.” 

Before lockdown, Kandy played roller derby, and so her weeks were spent training, preparing for tournaments and competing. “When things shut down, I knew I needed to keep active and hula-hooping turned out to be so rewarding. I’d been skating for a long time and didn’t feel like I was improving, I’d got to a plateau stage with it, so it was nice to feel like I was getting better. I mean, I was a complete beginner when I started hula-hooping.”

[More OFFSCREEN: Discover how The Sofa Singers helped one attendee find her voice

Kandy credits Amazi’s teaching style for her progression – from the opportunity to ask questions during Hoop Tricks classes to the modifications offered to people of different levels of ability in the Hoop Blast sessions. All of which fostered a strong sense of community.

“I loved doing the in-person classes in London,” remembers Amazi, “but you often get so many people messaging you from outside of London asking if classes run in Sheffield and Manchester. If I had a contact I’d pass them on. 

“But hosting Hoop Blast online has given me the chance to work with people from outside of the city – when I looked at the stats on Eventbrite, about half the attendees were from outside London and many were from outside the UK – and I got so many lovely messages about how the classes helped people over lockdown.”

Tip #2: Build Anticipation

“For the dance-themed classes, Amazi would put together a whole routine and post a teaser on Instagram reel in the lead up – so we’d get a glimpse of what we had to look forward to.” – Kandy Diamond

The Hooping

Unable to sit still for long, the opportunity to hoop together in real life is too great to resist. Jumping to their feet, hoops in hand, the conversation keeps flowing, from Amazi’s Guinness World Record feats – she holds the title for the longest time anyone has simultaneously spun 30 hoops (35 seconds, in case you were wondering) – to Kandy’s love of Japanese artist Yayoi Kusama, whose exhibition at Victoria Miro gallery she’s fresh from visiting. Their enthusiasm is infectious, as Amazi shouts encouragement and Kandy leaps at the chance to expand her repertoire and spin more and more hoops. 

“One of the reasons I got into hooping was because it’s an excuse to dance in public for no reason!”, comments Amazi. And while today she’s a successful cabaret performer, it wasn’t always like this. “Before I was a hula-hooper I was an environmental scientist, which was very different and I kept to myself a lot. But through teaching and the online classes, I now have a platform where I can interact with people.”

Tip #3: Keep in Touch with a Newsletter

“Currently, classes are on pause while I appear in a run of West End shows, but my Eventbrite mailing list is ready and waiting for when I restart Hoop Blast in the winter.” – Amazi

There’s certainly a performative element to hooping, alongside being good fun and a great way to keep fit, and as Amazi and Kandy start hand hooping, arm hooping and foot hooping, and trying out techniques like windmills, escalators and isolations, bystanders can’t help but stop and stare, before carrying on their way with a smile. Because that’s what great about this activity – it’s full of feel-good vibes.

“Sometimes, during lockdown,” Amazi begins, “the enormity of it all would just hit you, but a hula hoop is so easy to pick up and spin round your waist a few times. It will always cheer you up.”

Lockdowns may have kept us apart, but events continue to bring us together. Whether you’re looking to plan your next adventure, or create an event of your own, find your crowd on Eventbrite.