Case Study: Sony World Photography Awards Increase Conversion 45% with Eventbrite

world photography

Tell us about the Sony World Photography Awards – 2017 Exhibition. How did it get started? Who is it aimed at? How much has it grown since inception?

The ‘Sony World Photography Awards – Exhibition’ is a true celebration of photography, covering a variety of genres, styles and approaches across the medium.

Each year, the exhibition takes place at Somerset House and showcases the work of the winning, shortlisted and commended photographers of the Sony World Photography Awards. It also dedicates a special curation of work to the recipient of the awards’ Outstanding Contribution to Photography prize.

The exhibition is aimed at everyone interested in culture – the wide variety of images on offer appeal to both those well versed in photography, and those new to the subject.

Now in its tenth year, the exhibition has grown in both scale and quality and today presents the very finest contemporary photography from around the world.

This year, we are pleased to present the Sony World Photography Awards & Martin Parr – 2017 Exhibition at the prestigious Somerset House again from 21st April – 7th May, 2017.

Bringing to London a complete celebration of photography – showcasing a variety of genres from Architecture, Daily life, Documentary, Landscape, Portraiture, Sports, Street Photography, Wildlife and many more.

Why did you choose to move your ticketing over to Eventbrite?

We researched all the major ticketing providers but moved to Eventbrite as we were satisfied that this offered the best experience for our customers.

Its e-commerce platform is simple, yet efficient. Selling exhibition tickets through Eventbrite has also enabled us to promote the exhibition to its users, and therefore reach an even wider audience.

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What challenges has it helped you solve?

We’re selling a lot more tickets now we’re using Eventbrite for our ticketing.

The full scanners also makes entry management simple. Attendees usually arrive at the same time, so we can’t afford one scanner to be broken, as this can cause major delays.

The production team was keen to stay with Eventbrite as this system ensures a swift check-in process.

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Are you able to share any numbers that show how it’s helped?

Two years ago we joined Eventbrite and we sold 33K to our exhibition, compared to 22K the previous year.

Effectively moving to Eventbrite has increased conversion by 45% since the steps of processing a ticket have been reduced.

What are your future plans, and how will being with Eventbrite help you achieve them?

Our exhibition is growing year on year, and we need a supplier to grow as the event grows.

We are currently selling tickets through Eventbrite and have no plans to change provider: we are fully satisfied with both the platform and customer service.

The exhibition goes on a worldwide tour and we are considering making these ticketed events. If so, we will continue to use Eventbrite to support the production globally.

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Hi, I lead Music, Arts and Entertainment marketing for Eventbrite UK and Ireland.

Gigs, exhibitions, festivals and yoga are among my favourite past times; I have also thrown over a hundred events myself! I love learning about event trends and look forward to sharing my experiences and knowledge with event managers and promoters.