communications plan

Ongoing, strategic communication is at the heart of launching and scaling successful events. Thanks to social media and mobile phones, news about your event can spread like wildfire. That can either be a good thing — or a public relations nightmare.

This tip-sheet is a guide to help you engage with attendees before, during, and after your event. You’ll learn how to:

  • Build a communication strategy that aligns with your brand voice
  • Use technology to effectively communicate with your audience in real time
  • Be prepared to respond when unexpected circumstances arise

Fill in your details below to access the tip-sheet.

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Mark Kelliher

I’m a well-travelled New Zealander with a passion for music events and love sharing my knowledge of the music business.