How do you measure the power of your micro-influencer marketing efforts? Find out from our guest blogger expert, Georgina Rutherford.
As we settle into 2018, we have compiled a list of current event trends across the globe. Check them out, from the weird and wacky to...the even weirder!
No longer content to sponsor or run activations at other people's events, branded festivals are becoming ever more popular.
What’s it like to organise a festival? We asked Glen Moulds, Festival Director at the three-day Homegrown Music Festival in Barrow to tell us.
Ticket sales is just one way to earn revenue - another is by working with traders. Rachel Harban from the National Market Traders Federation explains how.