All-in-one marketing platform empowers event creators to break through the noise as they relaunch in-person events
LONDON, May 6, 2021– Eventbrite (NYSE: EB), a global self-service ticketing and experience technology platform, today announced Eventbrite Boost, the only all-in-one marketing platform designed specifically for event organisers.
As the world opens back up, consumers are eager to get back to in-person events. Competition for reaching ticket buyers will be fierce, and according to a recent survey Eventbrite commissioned with YouGov* in the UK, the majority (55%) of respondents attending events said they typically find out about them on social media. Eventbrite Boost helps event creators break through the noise and market their experiences, reach new audiences and grow their attendees. Eventbrite Boost provides tools for event creators to increase their following on social networks, like Instagram and YouTube, create branded emails and marketing materials, promote their events on social media, track ticket sales, and optimise and automate their advertising, all directly on Eventbrite.
Eventbrite Boost was built on Eventbrite’s 15 years of experience empowering creators worldwide to host events and was designed to address creators’ biggest pain points. According to surveys of Eventbrite creators**, the majority (84%) said they’re interested in growing their events business, yet more than half (52%) don’t know what in their marketing campaign is working. Eventbrite Boost helps creators make informed marketing decisions to grow their businesses. Real-time dashboards deliver personalised recommendations on the best marketing campaigns to run based on when people are most likely to buy tickets, and also provide direct insight into how their campaigns are performing. A budget optimiser also ensures that advertising pounds are effectively and automatically reallocated to the best performing channels.
“We know event creators are eager to market their events, reach new audiences and increase attendance, especially as they relaunch their in-person event businesses,” said Tamara Mendelsohn, chief marketing officer at Eventbrite. “There are many different marketing tools available, but none are built specifically to promote events, and it can be intimidating to try to figure out which to use and how to use them. We created Eventbrite Boost to reduce complexity and help event creators save time and money by automating their marketing campaigns, so they can grow their audiences while focusing on what they do best: producing and hosting awesome experiences that bring their communities together.”
“We’re constantly selling tickets on Eventbrite and now advertising those tickets will be easier than ever thanks to Eventbrite Boost,” said David Hermann, social and media manager at Sierra Nevada Brewing Co. “Eventbrite Boost supports awareness and ticket sales for upcoming events throughout our entire organisation, which will be both incredibly helpful and impactful.”
Eventbrite Boost is available worldwide today. To learn more, visit www.eventbrite.co.uk/boost
* All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2168 adults. Fieldwork was undertaken in April 2021. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+)
** Surveys commissioned by Eventbrite in 2019 and 2020, and conducted with U.S.-based event organisers who used Eventbrite at least once in the twelve months prior to the surveys.