7 Event Ticket-Pricing Strategies to Maximise Attendance
Setting the right price for your event tickets can make or break attendance, revenue goals, and attendee satisfaction.
It doesn’t matter whether you’re organising a music festival, a conference, or a local comedy show – navigating the complexities of ticket pricing requires thoughtful strategy and understanding of your audience.
And in a landscape where pricing can influence perception as much as profit, employing the right strategies is crucial for success.
But don’t get overwhelmed. Our downloadable guide offers seven event ticket-pricing strategies to maximise attendance, with expert advice and case studies.
1. Know your costs, and understand what to charge
First things first, you need a comprehensive breakdown of what you’re spending in order to make sure you’re at least breaking even.
2. Drive steady revenue – and stay relevant
Hosting regular events not only allows you to keep the money coming in but also helps you stay top of mind and build loyalty among your event-goers.
3. Don’t be afraid to charge more
Not only do higher ticket prices reduce the pressure to sell a high volume of tickets, but it lets attendees know the true value of your event.
4. Appeal to everyone with a tiered ticket structure
Experiment with add-ons, VIP experiences, and early-bird tickets to appeal to a broad range of event-goers.
5. Build attendee FOMO
Create buzz around your event to make it unmissable. Download the guide for our tried-and-tested tips to build FOMO.
6. Get nerdy with analytics
In order to know what to charge, you need to understand what’s working for you and who your attendees are – and that’s where Eventbrite’s analytics dashboard comes in.
7. Don’t undersell online
Online and hybrid events are here to stay and can be a valuable extra revenue driver. Make sure you value these tickets properly with our top tips.
Download our ticket-pricing strategies guide now